YAN JI YOU Bookstore Signage Design

YAN JI YOU Bookstore is a comprehensive cultural life experience space that has transformed from a traditional bookstore, and its name implies language, differences, and diversity progression. Attracted a large number of young consumers. Its business philosophy focuses more on innovation and creating an atmosphere for the bookstore space. YAN JI YOU Bookstore has opened multiple branches in China, quickly becoming one of the representatives of Chinese internet famous bookstores.
Our project is to design a signage system for a bookstore located in Luoyang, China. "Luoyang paper is precious" is an idiom derived from a historical story, which metaphorically refers to a widely circulated and popular work. So we borrow an ancient saying and apply paper as a basic material in design. The information text layout follows the traditional Chinese glyph style. Clear and artistic integration into the spatial environment. Simple and natural communication of information guidance.