MUSE Gold

2025

#ConsiderItDone with Pence Media Group

Entrant Company

Pence Media Group

Category

Outstanding Agency Awards - Outstanding Small Agency (Up to 25 employees)

Client's Name

Country / Region

United States

Pence Media Group is a full-service public relations, branding + marketing consultancy working with startups to Fortune 500s. PMG helps brands affirm their brand identity, craft key messages and deliver them to targeted audiences. Our core strengths are branding, PR, strategic communications and grassroots marketing. With a small but mighty team of 15, in 2024 PMG juggled 30+ clients each month and served almost 60 clients throughout the year. Our 2024 highlights:

-Supported the 97th National FFA Convention & Expo, through marketing, PR, social media, influencer management and crisis communications resulting in 2,600+ articles and clips earning more than $91.5M in AVE with a potential audience reach of 9.79B.

-Led creation and execution for the 2nd annual FFA Live! Inside Convention Show. Hosted by PMG’s Nicole Pence Becker, she held 7 in-studio interviews while 11 student-reporters covered the convention floor. This generated 64 broadcast-style stories to use across the four 1-hour shows, recapping each day of convention. The online show engaged, educated, and entertained the 1 million+ FFA members and their advisors, families, and supporters.

-Partnered with He Knows Your Name Ministry to honor Fox Hollow tragedy victims, providing PR, media support, and content creation. This effort secured 24 articles, 105 TV/broadcast placements, and $15.5M AVE, with national coverage from FOX News, Associated Press, and Yahoo.

-Created and activated several client brands including Turkle & Associates, LRG Restaurant Group, Sigma Builders, and Grow with Us, an arm of National FFA .

-Boosted Bogg®'s brand visibility through strategic development, influencer campaigns, and PR, securing 25+ national media placements, including Good Morning America and Today. These efforts garnered 871.31M monthly unique visitors and over $8M in AVE.

-Provided pro bono PR, marketing + branding services to eighteen organizations including Women for Riley, American Heart Association, Make-A-Wish, and Wine, Women & Shoes.

-Won four Telly awards, two PRSA Hoosier Awards of Honor, and nominated for an Emmy.

-Received our Women’s Business Enterprise (WBE) certification from the state of Indiana and proudly welcomed five team members to serve our growing client roster.

#ConsiderItDone with PMG!

Credits

Owner + Operator
Nicole Pence Becker
Director of Public Relations
Anna Carrera
Director of Client Success
Melissa Sunsdahl
Director of Brand Strategy
Molly Shreve
Director of Marketing
Megan Benish
Senior PR + Marketing Strategist
Sarah Cox Dedrick
Senior PR + Marketing Strategist
Claire Hunter
Senior PR + Marketing Strategist
Lisa Wallace
Senior PR + Marketing Strategist
Andrea Kleymeyer
Senior PR + Marketing Strategist
Jennifer Bostrom
PR + Marketing Strategist
Melissa Mattingly
PR + Marketing Strategist
Lauren Casey Bemis
PR + Marketing Strategist
Katie Kiel
Senior Content Strategist
Emily Sullivan
Content Strategist
Lexie Manor
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