MUSE Platinum

2025

Renault Duster - Let It All Behind

Entrant Company

Ogilvy 4129

Category

Integrated Marketing - Event Marketing

Client's Name

Renault Turkey

Country / Region

Turkey

Based on Renault Duster's "leave it all behind" slogan, we left behind the ordinary car launches. We organized dozens of launch events where each test driver could experience the drive wherever they wanted. Every driver left behind a modern worry of their choice. We highlighted Renault Duster's adventurous spirit in all our content.

Credits

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Ceo - Ogilvy4129
Leslie Krespin
CCO - Ogilvy4129
Sami Basut
CSD - Ogilvy4129
Gözde Aldinç Atamer
Group Brand Director - Ogilvy4129
Didem Çetin
Brand Director - Ogilvy4129
Seray Atsız Güreşçi
Executive Creative Director - Ogilvy4129
Sanlı Kayabölen
Creative Group Head - Ogilvy4129
Merve Selamet
Senior Copywriter - Ogilvy4129
Kadri Bayhaner
Copywriter - Ogilvy4129
Onur Duruk
Art Director - Ogilvy4129
Melis Gökçe
Director of Communications - Renault Türkiye
Özlem Kılıçkaya
Marketing Communications Manager - Renault Türkiye
Zeynep Özlem Özbek
Marketing Communications Executive - Renault Türkiye
Handan Günay
Marketing Communications Specialist - Renault Türkiye
Batuhan Genç
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