2025
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Hyundai MOBIS is actively conducting research in the field of automotive semiconductors, a critical technology driving next-generation mobility. Although relatively less known compared to other business areas, automotive semiconductors play a vital role in shaping the future of Hyundai MOBIS.
To increase awareness, we filmed and presented a documentary that not only showcases this innovation but also highlights the human side of the research process—the dedication, challenges, and breakthroughs of the employees leading this transformation.
The documentary also explores our collaboration with the Research Institutes of Sweden (RISE), demonstrating how industry partnerships accelerate advancements in semiconductor technology. Through this alliance, Hyundai MOBIS strengthens its role as a leader in mobility innovation, driving the future of the industry.
By shedding light on both the technical and personal journeys of our researchers, we made the complex subject of automotive semiconductors more accessible and relatable. Released across YouTube, LinkedIn, Facebook, and X, the video effectively translated intricate technology into an engaging story. This approach not only strengthened B2B connections and industry impact but also helped establish Hyundai MOBIS as a key player in next-generation mobility innovation.
Credits
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TAOBAO Design
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Mobile App - Events
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China
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insglück Gesellschaft für Markeninszenierung mbH
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Experiential & Immersive - Community
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Germany
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AARP
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Social Media - TikTok Page
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United States
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NBCUniversal
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Branded Content - Fashion & Beauty
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United States