MUSE Gold

2025

Jason's Deli Brand Refresh

Entrant Company

ChangeUp

Category

Corporate Identity - Corporate Identity Redesign

Client's Name

Jason's Deli

Country / Region

United States

The Jason’s Deli brand and experience needed to catch up with the Deli-cious food that customers know and love them for.

From their popular salad bar to the signature sandwiches and complimentary ice cream, Jason’s Deli had acquired a reputation for quality among their loyal customers. Yet the brand wasn't living up to the same excellence as the food, so Jason’s Deli knew it was time to grow up. The journey began with a simple question: What makes Jason’s Deli unique?

The team discovered that at their core, Jason’s Deli was about crafting delicious food with care. This sparked the creation of a new brand concept: “The Art of Deli-cious.” The new strategy and identity system now celebrates what Jason’s Deli does best—serving honest-to-goodness food. The deli-inspired look and feel is boldly classic and takes a modern approach, with a punchier tone of voice, meaty wordmark, and recrafted color palette.

With a fresh look that now lives up to the food, Jason’s Deli is attracting new customers and reenergizing loyal followers. As the brand unveils more in the coming months, the future looks more exciting than ever!

Credits

ChangeUp
More Gold Winners
Marketing & Promotional
2025
MUSE Advertising Awards - Vinfast

Entrant Company

Shuxuan Yang Design

Category

Marketing & Promotional - Poster (Series)

Country / Region

United States

Marketing & Promotional
2025
MUSE Advertising Awards - How Night Comes
Harbin Institute of Technology, Shenzhen

Entrant Company

Mengyao Guo

Category

Marketing & Promotional - Illustration

Country / Region

China

Integrated Marketing
2025
MUSE Advertising Awards - AMH Rebrand, reimagining the future of housing

Entrant Company

AMH

Category

Integrated Marketing - Rebranding

Country / Region

United States

Experiential & Immersive
2025
MUSE Advertising Awards - Your Call: A Phone Booth That Brought Stories to Life

Entrant Company

Holden Ellis

Category

Experiential & Immersive - Pop-Up Experience (NEW)

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy