BSF | Saudi National Day

This film for Banque Saudi Fransi (BSF) celebrates Saudi National Day, merging cultural motifs like Sadu patterns and historical landscapes with BSF’s brand elements. Created for a market that values heritage, it showcases BSF's commitment to Saudi's economic and cultural prosperity. The film's timing and content leverage national pride, enhancing BSF's image as a culturally integrated and forward-thinking institution. Under the tagline "Make your mark," the bank sought to celebrate Saudi National Day by bringing to life a powerful song by the late poet Bader bin Abdulmehsen, performed by the legendary Mohammed Abdo.

The project was a tribute to both icons, capturing the spirit of the nation’s past and future. The challenge was to creatively visualize this iconic song while honoring the cultural integrity of Saudi Arabia. This included animating the King’s image, the Saudi skyline, and its monuments with precision, all while ensuring the song’s deep emotional and cultural significance was preserved. It was an inspiring project, celebrating both the rich history and forward-looking ambitions of Saudi Arabia, and we’re proud to have produced it.

The project began with an AI-driven animatic stage and evolved into a fully realized CG production.