MUSE Gold

2025

Ready When Sparks Fly

Entrant Company

IPG Health Germany

Category

Advertising - Magazine Ad (Campaign)

Client's Name

Aspargo Labs

Country / Region

Germany

THE HARD PART

25 years ago, erectile dysfunction was fixed by Viagra. Expect it wasn’t, really.

An hour’s wait for Viagra to work, even longer if you’ve eaten, means sex ends up more about planning and less about passion.


THE GETTING HARD PART

Hezkue takes the active ingredient in Viagra and puts it in a spray. So it’s in the bloodstream, and getting to work in minutes. Making getting hard, easy.

The campaign showed HCPs that when their patients are feeling the electricity, when the chemistry is supercharged, and when the sparks are flying, only Hezkue lets them make the passion happen.

No planning, no scheduling – when the sparks fly, their patients are ready.

Credits

European ECD
Jamie MacCarthy-Morrogh
European ECD
David Prater
Creative Director
Yvonne Andreas
Copy Lead
Christian Hoeffels
Senior Art Director
Philipp Schmitt
Group Management Director
Kerstin Nothhelfer
Project Manager
Edith Troeger
Senior Strategic Planner
Kahlfeldt, Julius
Senior Integrated Producer
Daniel Jones
Group Executive Producer
Ciara
Group Head of Planning, Europe
Isabel Rojas
Senior Medical Writer
Haber, Angelina
President IPG Health Germany
Maximillian Lechner
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