2025
Ready When Sparks Fly
Entrant Company
IPG Health Germany
Category
Advertising - Magazine Ad (Campaign)
Client's Name
Aspargo Labs
Country / Region
Germany
THE HARD PART
25 years ago, erectile dysfunction was fixed by Viagra. Expect it wasn’t, really.
An hour’s wait for Viagra to work, even longer if you’ve eaten, means sex ends up more about planning and less about passion.
THE GETTING HARD PART
Hezkue takes the active ingredient in Viagra and puts it in a spray. So it’s in the bloodstream, and getting to work in minutes. Making getting hard, easy.
The campaign showed HCPs that when their patients are feeling the electricity, when the chemistry is supercharged, and when the sparks are flying, only Hezkue lets them make the passion happen.
No planning, no scheduling – when the sparks fly, their patients are ready.
Credits
Entrant Company
Splendid Communications
Category
Outstanding Agency Awards - Best PR Campaign
Country / Region
United Kingdom
Entrant Company
McKinsey and Company
Category
Video - Business to Business
Country / Region
United States
Entrant Company
Cisco
Category
Event - Trade Show
Country / Region
United States
Entrant Company
Sparkle Culture Studio
Category
Experiential & Immersive - Public Art Installation
Country / Region
Taiwan