2025
Ready When Sparks Fly
Entrant Company
IPG Health Germany
Category
Advertising - Magazine Ad (Campaign)
Client's Name
Aspargo Labs
Country / Region
Germany
THE HARD PART
25 years ago, erectile dysfunction was fixed by Viagra. Expect it wasn’t, really.
An hour’s wait for Viagra to work, even longer if you’ve eaten, means sex ends up more about planning and less about passion.
THE GETTING HARD PART
Hezkue takes the active ingredient in Viagra and puts it in a spray. So it’s in the bloodstream, and getting to work in minutes. Making getting hard, easy.
The campaign showed HCPs that when their patients are feeling the electricity, when the chemistry is supercharged, and when the sparks are flying, only Hezkue lets them make the passion happen.
No planning, no scheduling – when the sparks fly, their patients are ready.
Credits
Entrant Company
McCullough Creative
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States
Entrant Company
Lee Tung Avenue Management Company Limited
Category
Event - Customer Engagement (NEW)
Country / Region
Hong Kong SAR
Entrant Company
鳳三設計
Category
Experiential & Immersive - Hologram / Projection
Country / Region
Taiwan
Entrant Company
Qidian Marketing Co., Ltd.
Category
Event - Cultural
Country / Region
Taiwan