2025
Ready When Sparks Fly
Entrant Company
IPG Health Germany
Category
Branded Content - Healthcare & Pharma
Client's Name
Aspargo Labs
Country / Region
United Kingdom
THE HARD PART
25 years ago, erectile dysfunction was fixed by Viagra. Expect it wasn’t, really.
An hour’s wait for Viagra to work, even longer if you’ve eaten, means sex ends up more about planning and less about passion.
THE GETTING HARD PART
Hezkue takes the active ingredient in Viagra and puts it in a spray. So it’s in the bloodstream, and getting to work in minutes. Making getting hard, easy.
The campaign showed HCPs that when their patients are feeling the electricity, when the chemistry is supercharged, and when the sparks are flying, only Hezkue lets them make the passion happen.
No planning, no scheduling – when the sparks fly, their patients are ready.
Credits
Entrant Company
Pure Perfection GmbH
Category
Experiential & Immersive - Launch Event
Country / Region
Germany
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Event - Entertainment
Country / Region
Germany
Entrant Company
Kvant Show Production
Category
Event - Sporting
Country / Region
Slovakia
Entrant Company
Random42 Scientific Communication
Category
Experiential & Immersive - Virtual Reality
Country / Region
United Kingdom