MUSE Silver

2025

Temper Temptations

Entrant Company

Amy Mong Fen TSAI

Category

Typography - Use of Typography

Client's Name

Voiceoyster Design

Country / Region

Taiwan

Colours. They are the heart’s desires, the world’s obsession. Precepts. They are the principles of self-belief. Through the use of test signal patterns (Test Card/Test Pattern), à la TV broadcasts, the infinite loop of the end-of-day image draws parallels to our own world and one can metaphorically infer that people’s hearts are constantly facing a barrage of temptation, pushing their resolve, so that they find it difficult to restrain from giving in. The image of Mazu and Buddha their calming presence symbolizes the world’s reverence for the gods. To attain peace of mind and tolerance, one follows the teachings of their ascribed gods. But in a colourful world, one filled with temptations, how does one keep the heart at bay and maintain a selfless soul that shuns these desires? In a world of temptations, it is very much like the broadcasting of television and the endless cycle of the daily ending routine. One constantly appeals to the gods, in hopes of returning to that calming peace of mind. It is contradictory and it is also ironic. We don’t seem to understand that we have to live our lives by abiding by certain rules and by following these rules, we will be able to stay away from temptations and have a free heart. Clear your temptations, they interfere with your peace, but be colourful in enriching your soul.

Credits

Editor / Voiceoyster Interpretation
Pency TSAI
More Silver Winners
Mobile App
2025
MUSE Advertising Awards - Little Star Box
Jing-Ching Huang

Entrant Company

Jing-Ching Huang

Category

Mobile App - Education

Country / Region

China

Website
2025
MUSE Advertising Awards - The Carpe Life – Apparel That Fuels Adventure

Entrant Company

Hot Frog Print & Media

Category

Website - E-Commerce

Country / Region

United States

Integrated Marketing
2025
MUSE Advertising Awards - Mehr Giah - Brand Redesign

Entrant Company

Zigma8 | 360° Creative Communications

Category

Integrated Marketing - Brand Transformation / Repositioning

Country / Region

United Arab Emirates

Student Submission
2025
MUSE Advertising Awards - Gender Fluids
Always

Entrant Company

Miami Ad School New York

Category

Student Submission - Student Product Design

Country / Region

United States