2025
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The VinFast Evolution Poster is a tribute to both Vietnam’s deep rooted heritage and its boundless future. The logo inspired by the resilience of bamboo, the purity of the lotus, and the life giving energy of rice fields, the design intertwines nature and technology in a seamless transformation. The three evolving logo forms symbolize growth, adaptation, and a vision for a greener tomorrow, much like how Vietnam itself has risen from tradition to modern innovation. By blending organic textures with sleek, futuristic lines, the poster reflects VinFast’s belief that true progress is not about leaving the past behind—it’s about carrying its spirit forward. This is more than just a design; it is an invitation to dream of a world where sustainability and innovation move as one, shaping a future that honors the beauty of nature and the power of human ingenuity.
Credits
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SSBC GmbH - Brand Naming Agency
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Corporate Identity - New Category
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Germany
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insglück Gesellschaft für Markeninszenierung mbH
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Experiential & Immersive - Community
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Germany
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Lin Cheng
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Video - Experimental
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United Kingdom
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Porter Novelli
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Social Media - Healthcare & Pharma
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United States