MUSE Silver

2025

Bright Pathway

Entrant Company

DonghuaUniversity

Category

Student Submission - Student Conceptual Design

Client's Name

manqing Yang

Country / Region

China

Bright Pathway is a gamified design aimed at addressing the challenges faced by some ex-offenders, such as weakened social ties and a lack of guidance for reintegration, often caused by long incarceration periods. The game seeks to simulate real-life scenarios to guide ex-offenders in adapting to society and help them reintegrate into normal life. We studied relevant cases and data on ex-offenders re-entering society, identifying key issues they face, including difficulty adapting to modern society, employment challenges, and societal prejudice. Bright Pathway is divided into two parts: the early and later stages of post-incarceration life. It realistically depicts the reintegration process, where ex-offenders actively participate in tasks such as finding accommodation and seeking employment. The
game features a task system that advances the storyline as players complete objectives. Animal characters are used to represent ex-offenders, landlords, employers, passersby, and others. The scenes, including prisons, bus stops, hospitals, and rental apartments,
create an immersive and authentic atmosphere. Through this gamified approach, Bright Pathway not only helps ex-offenders enhance
their ability to adapt to society but also provides a platform for the public to better understand their experiences. We hope this design will encourage more awareness of the challenges of social reintegration for ex-offenders and foster a more open and compassionate society.

Credits

作者
manqing Yang
作者
yatong Jiang
作者
qiyuan Li
作者
ziao Gong
作者
zi Wang
More Silver Winners
Website
2025
MUSE Advertising Awards - The Doomsday Glacier

Entrant Company

Peixuan Yu (Lily)

Category

Website - Sustainability & Environment

Country / Region

United States

Corporate Identity
2025
MUSE Advertising Awards - InfoPlus Brand
InfoPlus

Entrant Company

Atomicdust

Category

Corporate Identity - Brand Identity

Country / Region

United States

Student Submission
2025
MUSE Advertising Awards - Pulsave
Central Academy of Fine Arts

Entrant Company

Yichen Wei

Category

Student Submission - Student App

Country / Region

China

Branded Content
2025
MUSE Advertising Awards - Karataş Sustainable Fisheries Support Project

Entrant Company

MENA Strategic Communications Concultancy

Category

Branded Content - Environmental & Sustainability (NEW)

Country / Region

Turkey