MUSE Gold

2025

Kirbee’s Quick Run

Entrant

PPK

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Tastykake

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Kirbee’s Quick Run by PPK (Image 1)

MUSE Creative Awards Winner – Kirbee’s Quick Run by PPK (Image 2)

MUSE Creative Awards Winner – Kirbee’s Quick Run by PPK (Image 3)

MUSE Creative Awards Winner – Kirbee’s Quick Run by PPK (Image 4)

MUSE Creative Awards Winner – Kirbee’s Quick Run by PPK (Image 5)

MUSE Creative Awards Winner – Kirbee’s Quick Run by PPK (Image 6)

MUSE Creative Awards Winner – Kirbee’s Quick Run by PPK (Image 7)

About The Entry

Tastykake was looking for a fun campaign to generate awareness for the tastiest day of the year, National Krimpet Day. So we created Kirbee’s Quick Run as a treat for longtime fans and as an introduction for new Tastykake lovers. In this side-scroller game, you help Kirbee the Krimpet collect treats and avoid obstacles while dashing through a Tastykake version of Philadelphia. Players were also entered into a sweepstakes for the chance to win one-of-a-kind merch and prizes rooted in celebrating Krimpets.

Featured Media

View YouTube Video

Credits

Executive Director, Strategy & Innovation at PPK

Nicholas Stoeckle

Executive Director, Account Management at PPK

Jesse Vahsholtz

Executive Creative Director at PPK

Paul Prato

Account Executive at PPK

Logan Haley

Creative Director, Design at PPK

Javier Quintana

Creative Director, Copy at PPK

Steve Bowen

Director of Audio Production at PPK

Roger Hughes

Lead Social Media Strategist at PPK

Lexi Farnella

Project Manager, Producer at PPK

Natalie Aquilia

Frontend Designer & Developer at PPK

Mallory Evans

Senior Software Developer at PPK

Matt Kelliher

Copywriter at PPK

Ceara Metayer

Interactive Art Director at PPK

Brooke Welch

Jr. Interactive Designer at PPK

Aiden Kenney

Art Director at PPK

Gabby Cotilla

Jr. Art Director at PPK

Melanie Mosquera,

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