2025
Kirbee’s Quick Run
Entrant Company
PPK
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Tastykake
Country / Region
United States
Tastykake was looking for a fun campaign to generate awareness for the tastiest day of the year, National Krimpet Day. So we created Kirbee’s Quick Run as a treat for longtime fans and as an introduction for new Tastykake lovers. In this side-scroller game, you help Kirbee the Krimpet collect treats and avoid obstacles while dashing through a Tastykake version of Philadelphia. Players were also entered into a sweepstakes for the chance to win one-of-a-kind merch and prizes rooted in celebrating Krimpets.
Credits
Entrant Company
Yifu Cultural Development Co., Ltd.
Category
Marketing & Promotional - Illustration
Country / Region
China
Entrant Company
Sunny Idea (HK) Limited
Category
Branded Content - Influencer Marketing
Country / Region
Hong Kong SAR
Entrant Company
Maryland State Ad Agency
Category
Branded Content - Public Service & Activism
Country / Region
United States
Entrant Company
BKR Marketing Service Co.,Ltd.
Category
Event - Cultural
Country / Region
Taiwan