2025
Kirbee’s Quick Run
Entrant Company
PPK
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Tastykake
Country / Region
United States
Tastykake was looking for a fun campaign to generate awareness for the tastiest day of the year, National Krimpet Day. So we created Kirbee’s Quick Run as a treat for longtime fans and as an introduction for new Tastykake lovers. In this side-scroller game, you help Kirbee the Krimpet collect treats and avoid obstacles while dashing through a Tastykake version of Philadelphia. Players were also entered into a sweepstakes for the chance to win one-of-a-kind merch and prizes rooted in celebrating Krimpets.
Credits
Entrant Company
MCI USA
Category
Event - Cause
Country / Region
United States
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
Germany
Entrant Company
Holden Ellis
Category
Strategic Program - Digital Marketing Campaign
Country / Region
United States
Entrant Company
Acumen Media
Category
Video - Educational
Country / Region
United Kingdom