MUSE Gold

2025

Kirbee’s Quick Run

Entrant Company

PPK

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Tastykake

Country / Region

United States

Tastykake was looking for a fun campaign to generate awareness for the tastiest day of the year, National Krimpet Day. So we created Kirbee’s Quick Run as a treat for longtime fans and as an introduction for new Tastykake lovers. In this side-scroller game, you help Kirbee the Krimpet collect treats and avoid obstacles while dashing through a Tastykake version of Philadelphia. Players were also entered into a sweepstakes for the chance to win one-of-a-kind merch and prizes rooted in celebrating Krimpets.

Credits

Executive Director, Strategy & Innovation at PPK
Nicholas Stoeckle
Executive Director, Account Management at PPK
Jesse Vahsholtz
Executive Creative Director at PPK
Paul Prato
Account Executive at PPK
Logan Haley
Creative Director, Design at PPK
Javier Quintana
Creative Director, Copy at PPK
Steve Bowen
Director of Audio Production at PPK
Roger Hughes
Lead Social Media Strategist at PPK
Lexi Farnella
Project Manager, Producer at PPK
Natalie Aquilia
Frontend Designer & Developer at PPK
Mallory Evans
Senior Software Developer at PPK
Matt Kelliher
Copywriter at PPK
Ceara Metayer
Interactive Art Director at PPK
Brooke Welch
Jr. Interactive Designer at PPK
Aiden Kenney
Art Director at PPK
Gabby Cotilla
Jr. Art Director at PPK
Melanie Mosquera,
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