Blount Soups — The Best Ingredients Don't Fit in a Can

Blount Fine Foods launched its “Blount Soups — The Best Ingredients Don't Fit in a Can” campaign to boost brand awareness, educate consumers about their premium products, and drive in-store conversions. The goal was to showcase Blount Fine Foods as the perfect option for on-the-go families seeking high-quality, feel-good food.

To bring this vision to life, Blount Fine Foods partnered with Breaktime Media to create an interactive, immersive, digital experience. The campaign embraced a fun, relatable voice that resonated with busy families, especially moms seeking high-quality, convenient meals. The overall creative theme curated a homey, family-owned feel, showcasing engaging, mouthwatering imagery. Copy emphasized the ease of Blount Fine Foods’ meal offerings with an emphasis on flavors that shoppers could create in their own kitchens, highlighting Blount Fine Foods products as the perfect high-quality, delicious option for on-the-go families.

The journey began by introducing the brand and its appetizing offerings, setting the stage for deeper interaction. Shoppers could then “Stir Up Their Soup-sona” with a personality quiz that provided a personalized soup recommendation while educating them about Blount Fine Foods’ diverse product lines.

The campaign also incorporated gamification with the “Can You Pair Up the Perfect Bowls?” memory match game, entertaining users while reinforcing brand awareness. A social aggregator encouraged shoppers to connect with Blount Fine Foods on Instagram and Facebook, expanding reach and fostering ongoing engagement and community. A store locator streamlined the path to purchase by helping shoppers find retailers carrying Blount Fine Foods products.

The campaign's success was driven by its personalized, digital, interactive content, which resonated strongly with the target audience and helped increase brand awareness while driving conversions. The campaign exceeded all performance benchmarks, highlighting its effectiveness in inspiring in-store conversions. Furthermore, the campaign contributed to substantial sales growth and a strong return on ad spend, demonstrating its positive impact on Blount Fine Foods' business objectives.

Overall, the campaign successfully achieved its goals by creatively engaging the target audience, driving brand awareness, and delivering tangible sales results—helping families eat better with Blount Fine Foods.