TGL Golf – Broadcast Package

SAM created original music and sonic branding for TGL presented by SoFi, the first-of-its-kind team golf league that debuted this winter in prime time on ESPN to huge viewership and great acclaim. The global leader in sonic branding, SAM collaborated with TGL’s Brand & Creative team to provide music for the league’s electrifying opening title sequence, featuring DJ Khaled, as part of a comprehensive broadcast package that also includes a full-length theme, beds, promos, bumps, idents and other elements.

Founded by TMRW Sports, TGL is a three-on-three competition involving teams of top players from the PGA TOUR. Matches air and stream exclusively on ESPN platforms in the U.S. and 130 countries worldwide.

A key requirement in creating an original sonic identity for the TGL brand was that the music showcase golf in a new light, like you never seen (or heard) before. Using edgy, hybrid instrumentation, SAM’s comprehensive music package is distinctively modern, high-energy, and infectious with unexpected tempo changes, big drops, and strong hooks.

The opening theme kicks off the broadcast in a big way, combining dazzling graphics and clips that feature TGL’s tech-infused venue, several of golf’s biggest stars, and the one-and-only DJ Khaled. Three matches from the SoFi Center in Palm Beach Gardens, Fla., have peaked at more than 1.1 million viewers and the league continues to generate strong acclaim.