2025
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SAM created original music and sonic branding for TGL presented by SoFi, the first-of-its-kind team golf league that debuted this winter in prime time on ESPN to huge viewership and great acclaim. The global leader in sonic branding, SAM collaborated with TGL’s Brand & Creative team to provide music for the league’s electrifying opening title sequence, featuring DJ Khaled, as part of a comprehensive broadcast package that also includes a full-length theme, beds, promos, bumps, idents and other elements.
Founded by TMRW Sports, TGL is a three-on-three competition involving teams of top players from the PGA TOUR. Matches air and stream exclusively on ESPN platforms in the U.S. and 130 countries worldwide.
A key requirement in creating an original sonic identity for the TGL brand was that the music showcase golf in a new light, like you never seen (or heard) before. Using edgy, hybrid instrumentation, SAM’s comprehensive music package is distinctively modern, high-energy, and infectious with unexpected tempo changes, big drops, and strong hooks.
The opening theme kicks off the broadcast in a big way, combining dazzling graphics and clips that feature TGL’s tech-infused venue, several of golf’s biggest stars, and the one-and-only DJ Khaled. Three matches from the SoFi Center in Palm Beach Gardens, Fla., have peaked at more than 1.1 million viewers and the league continues to generate strong acclaim.
Credits
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Eric Tom & Bruce
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Video - Children
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Australia
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insglück Gesellschaft für Markeninszenierung mbH
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Event - Entertainment
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Germany
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CGTN
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Video - Diversity & Inclusion
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China
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Gravity Global
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Integrated Marketing - Integrated Marketing Materials
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United Kingdom