2025
Entrant Company
Category
Client's Name
Country / Region
The Al Khobar Water Tower was adorned with stunning lasers and captivating video mapping. Every detail was meticulously planned to create a breath-taking atmosphere that the city had never experienced before. This masterpiece was the result of close collaboration with the 555 LIVE Experience.
This event celebrated the football club FC Al Qadsiah. Our task was to illuminate the largest water reservoir in the world so it could be clearly seen from a distance and from the surrounding area. In front of the reservoir, there was a main stage featuring athletes from the club.
The individual components of the show:
-video mapping on the object
-laser projectors for the beam show around the perimeter of the upper part
-laser projectors for the beam show in the lower part
-effect beam lights in the lower part
-laser projectors for the beam show on the main stage
The biggest challenge was accurately mapping the object itself. Its structure was complicated, and the information we received differed from what we encountered on-site. Since we did not conduct an inspection ourselves and relied solely on photos provided by the client, this added to the difficulties. Additionally, the object had been unused for an extended period and lacked both electrical connections and ventilation, which created several challenging situations for us.
The most challenging part was transporting the equipment up to the tower. The building had narrow stairs (approx. 500) and reached a height of 90 meters. There was no crane available, so everything had to be carried up manually without the ropes. Additionally, the building lacked windows. All electrical and signal cables were routed down the center of the tower, with electricity supplied solely by external generators. At the top of the tower, trusses were needed to support the equipment, and our riggers handled this installation. The weather conditions were also difficult, with strong winds at the top of the tower and gusty winds coming in from the sea, which complicated the hanging of the equipment. Carrying all the gear back down the stairs was equally challenging.
Entrant Company
D&GG Marketing Communications & Advertising
Category
Event - Gala (NEW)
Country / Region
United States
Entrant Company
Studio Supply and Demand Inc.
Category
Experiential & Immersive - Live Experiences
Country / Region
United States
Entrant Company
Gravity Global
Category
Social Media - Product / Service Branding
Country / Region
United Kingdom
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Event - Sustanability (NEW)
Country / Region
Germany