2025
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The prestigious Longines Global Champions Tour event featured a laser show and attracted top jockeys along with over 100 horses and equestrian sports enthusiasts from around the world.
The event was held in collaboration with our partner Tait, who provided video projection, effect lights, and dancers. Our company served as a subcontractor for the laser systems.
Our task was to create a laser atmosphere for an existing show that featured video projections, artists, horses, and dancers. The goal of the entire performance was to establish a chillout atmosphere using lasers and haze machines.
Laser technology has never before been permitted as a form of projection during a horse racing event. We had to follow strict regulations; specifically, the laser beams could not shine below a certain height to ensure the horses' safety. To comply with these rules, we employed special effects that dispersed the laser beams over a wider area instead of focusing them as a single beam. Before implementing the laser effects, we conducted tests to observe how the horses would react. This was crucial for our planning. Based on these tests, we selected specific laser effects intended to create the desired atmosphere without frightening the horses.
During the installation process, several issues emerged due to the arena being constructed in an open area. A special base for the horses had already been established, which restricted the movement of heavy machinery. To address the projection needs, 20 laser projectors, each with an output of 40W, were installed on temporarily constructed upper structures around the entire perimeter of the arena, resulting in a 360-degree projection.
Entrant Company
Ouzo Studio
Category
Video - Comedy
Country / Region
Australia
Entrant Company
Refik Anadol Studio
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
China
Entrant Company
LifeStance Health
Category
Branded Content - Healthcare & Pharma
Country / Region
United States
Entrant Company
Pure Perfection GmbH
Category
Experiential & Immersive - Live Experiences
Country / Region
Germany