GeneDx Genetic Testing Campaign

Not all doctors understand how helpful genetic testing can be, and those who aren’t genetic experts may not feel comfortable recommending genetic tests. To help bring awareness to the value of starting a diagnostic journey with comprehensive genetic testing, GeneDx engaged Audacity Health for support in developing strategic messaging, a brand visual expression, and multiple creative concepts.
Audacity Health refreshed the GeneDx look with new colors, typography, iconography, and custom design elements, representing GeneDx’s robust genome and exome data and trusted guidance.
We then developed an umbrella creative concept explaining the value of using genomic testing to fast-track a deep understanding of patients with genetic conditions, following it up with a campaign targeting doctors in the NICU treating newborns, and finally a campaign specifically targeting doctors treating young patients with epilepsy.