Jazz From State Farm

Since first premiering in 2022, State Farm® has been a presenting partner of the hit Peacock Original Series Be- Air. For season two of the series, State Farm came to NBCUniversal to refresh their creative and create truly custom content that leveraged both the IP of the show as well as their own iconic spokesperson: Jake from State Farm.

This presented us with a perfect opportunity to partner with one of the show’s very own “good neighbors,” Jazz, a fan-favorite character known to be a man of many hustles.

In the custom creative, which ran on both social media platforms and digitally on Peacock, we cast Jazz as a fan of Jake’s who is so inspired by Jake’s ongoing mission of helping his neighbors in need that he decides to rename himself as what else but Jazz from State Farm.

Donning his own unique take on the iconic red and khaki, Jazz became a perfect stand-in for those viewers that have grown to love Jake and all that he represents, making this partnership the perfect mash-up of two fandoms.