MUSE Platinum

2025

Jazz From State Farm

Entrant Company

NBCUniversal

Category

Video - Celebrity / Fan

Client's Name

State Farm

Country / Region

United States

Since first premiering in 2022, State Farm® has been a presenting partner of the hit Peacock Original Series Be- Air. For season two of the series, State Farm came to NBCUniversal to refresh their creative and create truly custom content that leveraged both the IP of the show as well as their own iconic spokesperson: Jake from State Farm.

This presented us with a perfect opportunity to partner with one of the show’s very own “good neighbors,” Jazz, a fan-favorite character known to be a man of many hustles.

In the custom creative, which ran on both social media platforms and digitally on Peacock, we cast Jazz as a fan of Jake’s who is so inspired by Jake’s ongoing mission of helping his neighbors in need that he decides to rename himself as what else but Jazz from State Farm.

Donning his own unique take on the iconic red and khaki, Jazz became a perfect stand-in for those viewers that have grown to love Jake and all that he represents, making this partnership the perfect mash-up of two fandoms.

Credits

Global Chief Marketing Officer, NBCUniversal
Josh Feldman
Head of Creative, NBCUniversal
Steven Rummer
SVP, Development, NBCUniversal
Eric Johnson
VP, Creative Strategy, NBCUniversal
Kelli Callanan
VP, Development, NBCUniversal
Kate Swarbrick
VP, Talent Management, NBCUniversal
Matthew Finkelstein
Director / Creative Director, NBCUniversal
Julien du Plessis  
Executive Producer, NBCUniversal
Lance Billington
Sr. Producer, NBCUniversal
Cameron Cohen
Sr. Project Director, NBCUniversal
Tory Toso
Sr. Director, Development, NBCUniversal
Kim Wilson
Specialist, Creative Partnerships, NBCUniversal
Nina Mojares
Creative Writer, NBCUniversal 
James Harris
Sr. Creative Writer, NBCUniversal
Nicholas Pessarra
Director, Talent, NBCUniversal
Daion Morton
Graphic Designer, NBCUniversal
Tara McCormack
Specialist, NBCUniversal
Nia Jones
Marketing Executive, State Farm
Patty Morris
Marketing Director, State Farm
Greg Sutter
Creative Strategist, State Farm
Annie Rondone
Manager, Creative Content, State Farm
Christine Williams
Media Specialist, State Farm
Karen Noel
Media Specialist, State Farm
Jessica Broadstone
Client Investment Lead, OMD
Shari Staiano
Director of Investment, OMD
Dan Gallagher
Associate Director, OMD
Jack Meyer
VP, Account Director, TMA
Johnny Fitzsimmons
Account Director, TMA
Michael Fox
Account Executive, TMA
Tiffany Nguyen
Strategy Director, TMA
Blair Zimelis
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