MUSE Silver

2025

You're overthinking

Entrant Company

Zhou ZiMeng

Category

Student Submission - New Category: Fabric/Material Design

Client's Name

Country / Region

China

In this complex world, there's a unique group known as highly sensitive people. They possess extraordinary perception, often capturing details others overlook. As a sensitive individual, I'm deeply affected by this, inspiring this project. Highly sensitive people are often overlooked, with their emotions misunderstood as overreactions. This project explores their emotional responses and behaviors in daily life.
During creation, I interviewed friends with highly sensitive traits, learning about their unique worldviews. I chose diverse materials to simulate touch and add depth to the work. Silicone mimics skin, while wool and lace add delicacy. Experimenting with paraffin wax and stockings revealed a striking crack effect.
Inspired by emotional fluctuations and sensitive skin reactions, I used embroidery, wound sutures, and nerve transmission images to depict the experiences of highly sensitive people. Sutures inserted into wax-soaked fabric create a crack-like effect, while beads and lines simulate allergic skin reactions, showcasing touch and emotion.
Reflecting on seemingly ordinary words from interactions that deeply impacted me, I realized their subtle power to shape my emotional world. I embroidered these words, with each stitch representing my mental journey. Ultimately, these embroidery works are bound together, forming a unique whole that carries past memories and emotions.

More Silver Winners
Advertising
2025
MUSE Advertising Awards - CAA Members Get It

Entrant Company

CAA Club Group

Category

Advertising - Online Ad (Campaign)

Country / Region

Canada

Student Submission
2025
MUSE Advertising Awards - Pulsave
Central Academy of Fine Arts

Entrant Company

Yichen Wei

Category

Student Submission - Student App

Country / Region

China

Advertising
2025
MUSE Advertising Awards - Center of Faith and Finance
Mission Investment Fund

Entrant Company

Tom, Dick & Harry Creative

Category

Advertising - Advertising Campaign

Country / Region

United States

Integrated Marketing
2025
MUSE Advertising Awards - Make the Smart Switch

Entrant Company

CAA Club Group

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Canada