MUSE Gold

2025

2024 RE - CHIAYI ART ACTION IN COUNTRYSIDE

Entrant Company

Culture & Tourism Bureau of Chiayi County

Category

Event - Cultural

Client's Name

Country / Region

Taiwan

The residents of Chiayi County have long been accustomed to this land, yet they have seldom reexamined its value through an aesthetic lens. In 2022, the government launched the "RE - CHIAY ART ACTION IN COUNTRYSIDE" to inspire locals to rediscover their home through art. The 2024 edition of the art action spanned five townships—Shuishang, Taibao, Lukao, Yizhu, and Budai—and featured 17 installation artworks along with a photography exhibition. Utilizing diverse forms such as light and shadow, weaving, and sculpture, the initiative transformed art from mere decoration into a lyrical expression of the land, preserving local memory and embedding beauty into everyday life. The participation of people across all age groups helped foster a deep sense of belonging.
The most distinctive feature of the art action was its emphasis on community cohesion. Most of the artworks were co-created by local residents and artists rather than produced solely by professional artists, because only those who live here can truly capture the unique charm of their hometown. In 2024, its third year, the project left a profound cultural imprint on Chiayi and has enabled the stories of this land to be heard by a wider audience through art.

More Gold Winners
Video
2025
MUSE Advertising Awards - Western China (Chengdu) Science City

Entrant Company

Wang Jun

Category

Video - Animation

Country / Region

Marketing & Promotional
2025
MUSE Advertising Awards - Vinfast

Entrant Company

Shuxuan Yang Design

Category

Marketing & Promotional - Poster (Series)

Country / Region

United States

Student Submission
2025
MUSE Advertising Awards - Somewhere only we know
翠晞琳 Heilam

Entrant Company

Howard Lee

Category

Student Submission - Student Animation

Country / Region

Hong Kong SAR

Event
2025
MUSE Advertising Awards - Fortune Dragon

Entrant Company

Lan-Yung-Chi Lantern Art House

Category

Event - Art

Country / Region

Taiwan