2025
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The ancient Chinese calendar divides the year into 24 solar terms based on celestial movements, each possessing unique natural conditions and cultural significance. This illustration series meticulously depicts deities associated with each solar term, aiming to raise awareness and interest of the public in these traditional cultural elements.
The inspiration for the illustrations is drawn from mythological figures found in ancient Chinese folklore texts such as Classic of Mountains and Seas. By redesigning these figures with typical postures and actions involving special instruments, the series refreshes their public visual identity, achieving a modern reinterpretation and transmission of traditional culture. The format of the illustrations takes cues from petroglyphs, striving to evoke the authenticity of the Stone Age to further enhance the mythological atmosphere. Additionally, the dominant red and black color palette creates a visual effect that is both mysterious and modern, breathing new life into age-old cultural connotations.
Notably, each illustration features a QR code in the lower right corner. By scanning it, users can effortlessly access a dedicated website offering detailed information about the 24 solar terms, traditional agricultural practices, and deity mythology. This design not only enhances convenient interactions but also promotes the dissemination and acceptance of traditional culture in an engaging and enjoyable manner.
Credits
Entrant Company
Advocators AI
Category
Social Media - Activism (NEW)
Country / Region
United States
Entrant Company
Hong Kong Tourism Board
Category
Event - Public
Country / Region
Hong Kong SAR
Entrant Company
Mofilm
Category
Video - Self-Promotion
Country / Region
United States
Entrant Company
A4DH Branding Services
Category
Corporate Identity - Brand Identity
Country / Region
United Arab Emirates