2025
Entrant Company
Category
Client's Name
Country / Region
The main lantern of the Hakka zone, named "Savoring the Aroma, Recognizing Hakka," features a blooming flower that symbolizes the continuation and dissemination of Hakka tradition; its stem represents a solid cultural foundation—resilient and ever-growing—while the fully open petals signify the beauty and prosperity of Hakka culture, flourishing like a radiant blossom. The interplay of light and shadow mirrors the dynamic evolution of Hakka culture, continuously revitalizing itself amidst changing times while embodying a rich blend of tradition and innovation.
Additionally, the area incorporates traditional Hakka craftsmanship such as paper-cutting, indigo dyeing, oil-paper umbrellas, and bamboo curtains, fully showcasing the diversity and uniqueness of Hakka aesthetics. The main lantern draws inspiration from the "LiuDui" Hakka floral motif, using light art to convey the spirit of unity, hard work, and resilience. The opening event featured a performance by children from Fengtian Elementary School singing Hakka songs, allowing the audience to appreciate the deep historical roots and warmth of Hakka culture through a dual sensory feast of sight and sound. As night fell and the lanterns flickered, visitors felt as if they had entered a vibrant and festive Hakka celebration, further experiencing the endless charm of this cherished tradition.
Credits
Entrant Company
Roger West
Category
Website - Consulting
Country / Region
United States
Entrant Company
Pence Media Group
Category
Event - Conference / Convention
Country / Region
United States
Entrant Company
Hangzhou Hongmeng Technology Co., Ltd.
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Enlyte
Category
Event - Conference / Convention
Country / Region
United States