2025
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About The Entry
The main lantern of the Hakka zone, named "Savoring the Aroma, Recognizing Hakka," features a blooming flower that symbolizes the continuation and dissemination of Hakka tradition; its stem represents a solid cultural foundation—resilient and ever-growing—while the fully open petals signify the beauty and prosperity of Hakka culture, flourishing like a radiant blossom. The interplay of light and shadow mirrors the dynamic evolution of Hakka culture, continuously revitalizing itself amidst changing times while embodying a rich blend of tradition and innovation.
Additionally, the area incorporates traditional Hakka craftsmanship such as paper-cutting, indigo dyeing, oil-paper umbrellas, and bamboo curtains, fully showcasing the diversity and uniqueness of Hakka aesthetics. The main lantern draws inspiration from the "LiuDui" Hakka floral motif, using light art to convey the spirit of unity, hard work, and resilience. The opening event featured a performance by children from Fengtian Elementary School singing Hakka songs, allowing the audience to appreciate the deep historical roots and warmth of Hakka culture through a dual sensory feast of sight and sound. As night fell and the lanterns flickered, visitors felt as if they had entered a vibrant and festive Hakka celebration, further experiencing the endless charm of this cherished tradition.
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Savannah College of Art and Design
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Marketing & Promotional - Catalog
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United States
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Gravity Global
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Video - Sustainability & Environment
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United Kingdom
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Muze / Muses Ltd
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Experiential & Immersive - Exhibition Experience
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Croatia (Hrvatska)
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Gravity Global
Category
Marketing & Promotional - Promotional
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United Kingdom