MUSE Silver

2025

Splash

Entrant Company

Junjie Xu

Category

Mobile App - Social Networking

Client's Name

Country / Region

United States

Splash is an offline social networking app designed to connect college students for real-world meet-ups. Splash was created to minimize the cost and effort of building meaningful real-world friendships on campus. By offering instant event creation and spontaneous meet-up functionality, Splash tackles the pain point of traditional social apps requiring extensive time or subscription fees.marginalizes the time and cost of forming genuine friendships, eliminating financial barriers often associated with premium apps or lengthy club processes.it encourages a broader range of students to participate in meet-ups.
While most apps center on virtual interactions, Splash prioritizes actual meet-ups, bridging digital convenience with real-life socialization.Users input their availability, preferred location, and desired friend criteria (e.g., gender) to find or create meet-ups instantly—like an “Uber for campus socializing.”
Splash eliminates the complexity commonly found in traditional social applications by utilizing direct processes and visual cues. Tailored e-commerce recommendations allow users to attend gatherings based on their interests and schedule, thereby increasing emotional satisfaction.Clean, Vibrant UI: Bold color palette draws attention to key actions (e.g., “Match now” or “Notify I have arrived”), reflecting the energetic spirit of college life.
Visual Hierarchy: Clear distinction between event cards, user profiles, and call-to-action buttons ensures easy scanning.
Splash encourages frequent face-to-face gatherings, which are beneficial for students' mental health and social well-being. At the same time students can quickly find a group to eat or study together, improving their daily productivity.

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