2025
The Cleaning Lady 'Antihero'
Entrant Company
Truest.,LLC
Category
Outdoor Advertising - Billboard
Client's Name
FOX
Country / Region
United States
‘The Cleaning Lady’ Season 4 Ad Campaign ‘Antihero’
We were tasked with exploring copy and visuals to portray the lead character in a way that conveyed her situation in a singular, impactful image. In exploring all of the photography, one image stood out to us-
A misfire where part of the flash had failed, making a pronounced core shadow on the face. We explored using this shadowy face combined with wringing a wet, bloody towel, against a stark white background, to showcase the lead as a morally ambiguous antihero.
Credits
Entrant Company
Isaac
Category
Branded Content - Fashion & Beauty
Country / Region
United States
Entrant Company
Taoyuan Museum of Fine Arts
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Taiwan
Entrant Company
Jether Prodution
Category
Video - Lifestyle
Country / Region
Saudi Arabia
Entrant Company
Xianghan Wang, Jing Yao, Rui Xi
Category
Mobile App - Lifestyle
Country / Region
United States