MUSE Gold

2025

The Cleaning Lady 'Antihero'

Entrant Company

Truest.,LLC

Category

Outdoor Advertising - Billboard

Client's Name

FOX

Country / Region

United States

‘The Cleaning Lady’ Season 4 Ad Campaign ‘Antihero’
We were tasked with exploring copy and visuals to portray the lead character in a way that conveyed her situation in a singular, impactful image. In exploring all of the photography, one image stood out to us-
A misfire where part of the flash had failed, making a pronounced core shadow on the face. We explored using this shadowy face combined with wringing a wet, bloody towel, against a stark white background, to showcase the lead as a morally ambiguous antihero.

Credits

SVP of VIS, FOX
Ian MacRitchie
VP of Key Art, FOX
Micheal Basset
Director of Key Art Ops, FOX
Alexia Pahl
Creative Director & Finisher, Truest.
Rob Kandefer
Account Executive, Truest.
Jenipher Fisher
Photographer
Robert Ascroft
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