2025
The Cleaning Lady 'Antihero'
Entrant Company
Truest.,LLC
Category
Outdoor Advertising - Billboard
Client's Name
FOX
Country / Region
United States
‘The Cleaning Lady’ Season 4 Ad Campaign ‘Antihero’
We were tasked with exploring copy and visuals to portray the lead character in a way that conveyed her situation in a singular, impactful image. In exploring all of the photography, one image stood out to us-
A misfire where part of the flash had failed, making a pronounced core shadow on the face. We explored using this shadowy face combined with wringing a wet, bloody towel, against a stark white background, to showcase the lead as a morally ambiguous antihero.
Credits
Entrant Company
Gu xiaoyuan, Yu han, zhu bin
Category
Outdoor Advertising - Outdoor Campaign
Country / Region
China
Entrant Company
THNDR Music
Category
Corporate Identity - Sonic Branding
Country / Region
Netherlands
Entrant Company
DexterKrema
Category
Experiential & Immersive - Out-of-Home
Country / Region
South Korea
Entrant Company
Stage3 Agency
Category
Website - Sports
Country / Region
United States