2025
Entrant Company
Category
Client's Name
Country / Region
‘The Cleaning Lady’ Season 4 Ad Campaign ‘Antihero’
We were tasked with exploring copy and visuals to portray the lead character in a way that conveyed her situation in a singular, impactful image. In exploring all of the photography, one image stood out to us-
A misfire where part of the flash had failed, making a pronounced core shadow on the face. We explored using this shadowy face combined with wringing a wet, bloody towel, against a stark white background, to showcase the lead as a morally ambiguous antihero.
Credits
Entrant Company
Atomicdust
Category
Website - Professional Services
Country / Region
United States
Entrant Company
Novo Nordisk
Category
Video - Medical
Country / Region
Denmark
Entrant Company
Tom, Dick & Harry Creative
Category
Advertising - Online Ad (Campaign)
Country / Region
United States
Entrant Company
FOOT LOCKER
Category
Integrated Marketing - Social Media
Country / Region
United States