2025
The Cleaning Lady 'Antihero'
Entrant
Truest.,LLC
Category
Outdoor Advertising - Billboard
Client's Name
FOX
Country / Region
United States
Gallery
About The Entry
‘The Cleaning Lady’ Season 4 Ad Campaign ‘Antihero’
We were tasked with exploring copy and visuals to portray the lead character in a way that conveyed her situation in a singular, impactful image. In exploring all of the photography, one image stood out to us-
A misfire where part of the flash had failed, making a pronounced core shadow on the face. We explored using this shadowy face combined with wringing a wet, bloody towel, against a stark white background, to showcase the lead as a morally ambiguous antihero.
Credits
Entrant
Admerasia
Category
Branded Content - Food & Beverage
Country / Region
United States
Entrant
Pangram Labs
Category
Website - Website Redesign
Country / Region
United States
Entrant
Beijing Institute of Fashion Technology
Category
Video - Art & Design
Country / Region
China
Entrant
Riggs Ward Design
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States