2025
The Cleaning Lady 'Antihero'
Entrant
Truest.,LLC
Category
Outdoor Advertising - Billboard
Client's Name
FOX
Country / Region
United States
‘The Cleaning Lady’ Season 4 Ad Campaign ‘Antihero’
We were tasked with exploring copy and visuals to portray the lead character in a way that conveyed her situation in a singular, impactful image. In exploring all of the photography, one image stood out to us-
A misfire where part of the flash had failed, making a pronounced core shadow on the face. We explored using this shadowy face combined with wringing a wet, bloody towel, against a stark white background, to showcase the lead as a morally ambiguous antihero.
Credits
Entrant
Pure Perfection GmbH
Category
Experiential & Immersive - Live Experiences
Country / Region
Germany
Entrant
Purple Media
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant
Applause
Category
Audio - Podcast
Country / Region
United States
Entrant
Wang Xu
Category
Corporate Identity - Brand Identity
Country / Region
China