Workhuman Live 2024

Workhuman Live is a collaborative convergence that gives attendees the tools to help cut through the noise and focus on topics that really matter for their employees and their businesses. In 2024, Media Loft was challenged to dramatically expand the audience and ROI for the annual Workhuman Live conference in Austin, TX with a target audience of 2,500+ HR professionals. Attendees were from 6 continents and 25 countries and offered a diverse range of perspectives, whether they were executives, existing or prospective customers. They included independent HR consultants and large-scale industries such as Professional Services, Healthcare, Banking & Finance, Education, Technology, Manufacturing and Government.

We were given an audience growth goal of over 40% and a ticket revenue growth goal of 50%, all while maintaining a flat budget and increasing the event NPS by +10pts YoY. Additionally, while we maintain a focus on operational efficiency, the event is also heavily focused on the business outcomes associated with the audiences we attract to achieve business growth and customer satisfaction objectives including new business meetings, net new pipeline development, and customer renewal/retention opportunities. Every creative touchpoint – from the kaleidoscopic theme look, to opening talent, to mainstage sessions and educational breakouts – was tied to the Workhuman brand and event theme of “Focus.”

This single event resulted in over 550 business meetings held on-site, over $58M in client renewals signed within 90-days of the event closure, and over $40M in new business opportunities opened within the same time period.