IWR’s Brand Anthem Video Brings Its Next Chapter to Life

As part of its 2025 corporate identity redesign, IWR, a national leader in premium building enclosure systems, launched a brand anthem video to capture the company’s spirit, people and promise of excellence. Rooted in IWR’s 130-year legacy of craftsmanship, the video introduces who IWR is today and where it’s headed, blending personal storytelling with grit, sophistication and polished visuals.
Produced in collaboration with Unbridled Media, the piece pairs cinematic shots of iconic projects with authentic worksite moments, showcasing the passion behind IWR’s enclosures and new tagline, “Make It Iconic.” It bridges heritage and modernity, positioning IWR as the trusted choice for large, complex projects.
Premiering at IWR’s internal brand launch, the video unified employees and set the stage for its public debut. Today, it serves as a signature asset across digital recruiting and marketing channels, designed to inspire, connect and strengthen brand recall for audiences nationwide.