MUSE Gold

2025

We Race The Future

Entrant Company

Daw Production house

Category

Video - Cinematography

Client's Name

Ministry of Sport

Country / Region

Saudi Arabia

When attending an F1 race, you might see the cars for only a few seconds as they zoom past in all their glory, accompanied by massive air waves, the vibrations of the earth, and the echo of revving engines. Moments later, they return to the track, leaving you with lingering excitement.

This insight was crucial for us, especially given our task to create a celebratory film after the event, knowing in advance who the winners were.

Our goal was to convey the feeling and experience of being there through our film's concept and cinematography. We aimed to visually capture the thrill to match the attendees' experience, guiding the viewer's eyes and ears to those awe-inspiring moments.

We focused on crafting clear yet intricate frames that shifted the viewer's perspective, creating a sense of being caught up in the action. By the end of the film, you won’t need to know the outcome; it will leave you with the impression that you were truly there.

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