Legacy Brand meets Fresh Adventure

Seventh Mountain Rafting: Adventure Made Easy
When a beloved Bend institution needed to modernize without losing its soul, we crafted a breakthrough strategy that revolutionized outdoor recreation marketing. Seventh Mountain Rafting had the legacy—generations of loyal customers and deep local roots—but needed fresh energy to reach today's adventure seekers.
Our solution centered around the authentic message "Just flow with it"—perfectly capturing the effortless adventure spirit that defines both the rafting experience and the Bend lifestyle. We developed an innovative geofencing approach that targeted audiences at beer gardens, concerts, and local events throughout Bend, positioning rafting as the natural next adventure for people already in the fun-seeking mindset.
The comprehensive campaign included a complete photo and video shoot to establish a robust asset library, paired with a modernized visual identity that honored the company's heritage while speaking to contemporary adventurers. We created integrated visual campaigns across multiple platforms, developed a detailed social media playbook, and executed strategic geofencing targeting alongside traditional digital marketing efforts. Supporting messaging like "Out of Office. Out in Bend." reinforced the brand's local authenticity.
The Results Speak Volumes
- Record-breaking season following the rebrand
- Successful geofencing campaigns targeting event attendees with measurable ROI
- Increased social media engagement and booking inquiries
- Enhanced competitive positioning in Bend's crowded outdoor recreation market
- More locals in boats, expanding beyond traditional tourist base
This campaign proves that legacy brands don't need to abandon their roots to grow—they need strategic positioning that connects authentic heritage with modern audience behaviors. By understanding when and where people make adventure decisions, we transformed a local rafting company into a must-do Bend experience.