As Old as Saudi

Founding Day is a national celebration in Saudi Arabia, where people honor their history and the diversity of their cultures through food, fashion, music, and tribal dances.

However, we noticed a significant trend in Founding Day commercials: they often take us back in time, creating a fantasy that leaves the audience rooted in the past, with no connection to the present moment.

To change this perspective, we decided to bring the past into the present. We used living monuments, relics, and trees as our medium.

We identified monuments and living trees that are between 270 and 300 years old, representing the old Saudi era, and we celebrated them as living evidence of our rich history.

The cinematography, music, voiceover, and acting were designed to be peaceful, meditative, and enjoyable, creating a happy moment in the present. This approach helps link our audience's minds to living history, grounding them in their past with minimal mental effort.