Accelshield 300

This campaign launched Accelshield 300, a new generation internal coating for beverage cans by AkzoNobel Packaging Coatings. Being free from Bisphenols (non-intent), Styrene-free, and delivering superior levels of corrosion protection, Accelshield 300 goes well beyond existing technologies in the industry. Providing manufacturers with a long-term, reliable solution to address current and future regulations – making this product an exciting new addition to their internal beverage can coatings product portfolio. Additionally, it positions AkzoNobel as an innovative partner in the face of evolving regulations, enabling leading brands to maintain a competitive edge.

Since the inside of beverage cans are not viewed as interesting, the decision was made to change that perception. So, we transformed the inside of a can into a laboratory where the scientific geniuses behind Accelshield 300 can be found – a concept called 'Inside Intelligence.' This approach is playful and engaging, inviting our audience to take a closer look and learn more about AkzoNobel’s innovative new product.