2025

Abu Dhabi Customs

Entrant Company

Action Media Production

Category

Branded Content - Products & Services

Client's Name

Abu Dhabi Customs

Country / Region

United Arab Emirates

Abu Dhabi Customs serves as the primary gateway for the Emirate of Abu Dhabi in terms of overseeing the movement of passengers and goods across various border crossings and collecting customs duties according to the country's laws and regulations.

Abu Dhabi Customs has a clear strategic direction to become a world-class customs authority driving change to enhance security, facilitate trade, and provide distinguished services. This contributes to establishing Abu Dhabi as the preferred destination for global business by implementing the best global customs practices and adopting advanced digital technologies aligned with the Fourth Industrial Revolution. It also envisions the future through innovative solutions supporting its vision and objectives.

MUSE Creative Awards Winner – Abu Dhabi Customs by Action Media Production (Image 1)

Credits

Head of Communications & Marketing / Abu Dhabi Customs (Provided executive leadership and strategic direction for the project, overseeing execution, cross-functional coordination, and end-to-end delivery of content development and production, ensuring full alignment with Abu Dhabi Customs’ brand and communication strategy.)

Mohammed Husain Ahmed Shahabi

Marketing Lead Expert/ Abu Dhabi Customs (Led the creative project management and visual storytelling, overseeing content development, scriptwriting, visual direction, and end-to-end production to deliver a branded narrative aligned with Abu Dhabi Customs’ strategic marketing objectives.)

Hossam Salem

Creative Art Director / AMP

Ayman Ahmed Mahmoud

Account Manager / AMP

Yasser Elsahn

3D Graphic Designer / AMP

Nurjamal

3D Graphic Designer / AMP

Ivan

2D Graphic Desiner / AMP

Ghayas

3D & 2D Graphic Designer / AMP