MUSE Gold

2025

Upfront

Entrant Company

NBCUniversal

Category

Event - Corporate

Client's Name

Country / Region

United States

The 2024 NBCUniversal Upfront at Radio City Music Hall showcased the power of the company’s content to engage audiences and create valuable opportunities for advertisers. The event featured major announcements, star appearances, live performances, and exclusive content previews, including the highly anticipated Wicked film trailer. Coming out of the Upfront, NBCUniversal delivered strong advertising results, securing significant commitments and reinforcing its industry leadership.

Credits

Global Chief Marketing Officer, Ad Sales Marketing and Brand Partnerships, NBCUniversal
Josh Feldman
Head Of Creative, Ad Sales Creative, NBCUniversal
Steven Rummer
VP, Project Management, NBCUniversal
Andrew Gottlieb
VP, Creative, NBCUniversal
Ryan Cunningham
Sr. Project Director, NBCUniversal
Tory Toso
Project Specialist, NBCUniversal
Michela Jaffe
Executive Creative Director, NBCUniversal
Yujin Lee
Graphic Designer, NBCUniversal
Thu Tran
Hudson Gray
SteinDesign
59 Productions
TV Tech Managers
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