Cannes Lions 2024

For the Cannes Lions International Festival of Creativity, NBCU turned a standard building in the heart of Cannes into “Le Studio NBCU.” Anchored in dynamic, action-packed murals, created with outside artist Chris DeLorenzo, every space was designed to spark lively conversation and engagement. With 82 assets, this cohesive visual campaign maintained its impact across indoor and outdoor spaces, and throughout multiple floors, hallways, and elevators. One mural was dedicated to client work and designed for engagement, featuring an interactive element where visitors could scan a QR code to bring the mural to life and explore related brand campaigns.