2025
Cannes Lions 2024
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Country / Region
United States
For the Cannes Lions International Festival of Creativity, NBCU turned a standard building in the heart of Cannes into “Le Studio NBCU.” Anchored in dynamic, action-packed murals, created with outside artist Chris DeLorenzo, every space was designed to spark lively conversation and engagement. With 82 assets, this cohesive visual campaign maintained its impact across indoor and outdoor spaces, and throughout multiple floors, hallways, and elevators. One mural was dedicated to client work and designed for engagement, featuring an interactive element where visitors could scan a QR code to bring the mural to life and explore related brand campaigns.
Credits
Entrant Company
beMarketing
Category
Website - Construction
Country / Region
United States
Entrant Company
ZITONG ZHAO
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
Liu Tuo,Wang Keyi,Chai He,Shi Xiaohan,Liu Xin
Category
Student Submission - Student Conceptual Design
Country / Region
China
Entrant Company
ShanghaiTech University
Category
Student Submission - Student Experiential Design (NEW)
Country / Region
China