MUSE Silver

2025

Cannes Lions 2024

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Client's Name

Country / Region

United States

For the Cannes Lions International Festival of Creativity, NBCU turned a standard building in the heart of Cannes into “Le Studio NBCU.” Anchored in dynamic, action-packed murals, created with outside artist Chris DeLorenzo, every space was designed to spark lively conversation and engagement. With 82 assets, this cohesive visual campaign maintained its impact across indoor and outdoor spaces, and throughout multiple floors, hallways, and elevators. One mural was dedicated to client work and designed for engagement, featuring an interactive element where visitors could scan a QR code to bring the mural to life and explore related brand campaigns.

Credits

Global Chief Marketing Officer, NBCUniversal
Josh Feldman
EVP, Ad Sales Creative Partnerships, NBCUniversal
Jamie Cutburth
Head of Creative, NBCUniversal
Steven Rummer
VP, Project Management, NBCUniversal
Andrew Gottlieb
Executive Creative Director, NBCUniversal
Yujin Lee
Graphic Designer, NBCUniversal
Tara MCormack
Project Specialist, NBCUniversal
Michela Jaffe
Artist Agent, Agent Pekka
Cheryl Masaitis
Artist
Christopher DeLorenzo
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