2025

Creative Director / Lead designer / Photo Art Director

Entrant

ZITONG ZHAO

Category

Corporate Identity - Brand Identity

Client's Name

pioklepiokle

Country / Region

United States

Pioklepiokle is a brand born from a desire to challenge and offer an alternative to today’s fast-paced lifestyle. At its core, pioklepiokle (all lowercase) represents a commitment to slowing down, embracing the process, and valuing the time it takes for ideas to mature and flourish.

The brand name, a playful twist on the word 'pickle,' reflects the philosophy of letting concepts and designs ferment, developing depth and flavor over time. By replacing the 'c' with an 'o,' which symbolizes an 'ok' attitude, promoting a relaxed, adaptable approach to daily routines and encouraging our community to embrace this mindset.