MUSE Gold

2025

Explained by AI

Entrant Company

Acumen Media

Category

Video - Informational

Client's Name

Applied Materials

Country / Region

United Kingdom

Understanding the Semiconductor Industry - Explained by AI

This video series was created to demystify one of the world’s most complex and critical industries: semiconductors.

Spanning 30 short-form videos, the series leverages AI-generated personas and synthetic voiceovers to deliver clear, engaging explanations on topics ranging from chip design and fabrication to global supply chains and industry impact.

Each AI persona was designed to represent a different voice within the semiconductor ecosystem - engineers, educators, policy experts, and even curious consumers - allowing the content to speak to a diverse and global audience. By combining advanced generative tools with educational storytelling, we were able to scale consistent, high-quality content across a wide range of topics in an accessible, visually dynamic format.

The goal was to simplify the highly technical world of semiconductors without losing accuracy, bridging the gap between expert knowledge and public understanding. Through this approach, the series brings clarity to a foundational technology that powers everything from smartphones to satellites.

This project demonstrates the potential of AI not just as a tool for automation, but as a creative partner in shaping how we communicate complex ideas at scale.

Credits

Executive Producer
Audrey Pariente
Producer
Mark Weiland
Editor
Juan Unda
More Gold Winners
Video
2025
MUSE Advertising Awards - Sensory Overload
Haleon, Sensodyne, Digitas

Entrant Company

Vox Creative

Category

Video - Entertainment

Country / Region

United States

Experiential & Immersive
2025
MUSE Advertising Awards - Arcane Season 2 Launch Campaign

Entrant Company

OS Studios

Category

Experiential & Immersive - Live Experiences

Country / Region

United States

Audio
2025
MUSE Advertising Awards - Northwell Health Sonic Branding

Entrant Company

Audio UX

Category

Audio - Sonic Branding

Country / Region

United States

Integrated Marketing
2025
MUSE Advertising Awards - Not One Face

Entrant Company

LifeStance Health

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States