2025
One24
Entrant
NBCUniversal
Category
Event - Tech
Client's Name
Country / Region
United States
About The Entry
In 2024, NBCUniversal hosted its One24 technology conference at Studio 8H, showcasing innovations in ad tech, including updates on generative AI, commerce, and measurement partnerships. Led by Mark Marshall, the event highlighted how NBCU's technology and premium content drive the future of television advertising, with a focus on performance marketing and the 2024 Olympics on Peacock. The conference concluded with the announcement of a new partnership between Comcast and NBCU aimed at enhancing performance advertising through collective content and data assets.
Featured Media
Credits
Entrant
McKinsey and Company
Category
Video - Business to Business
Country / Region
United States
Entrant
Lure Digital
Category
Video - Automotive
Country / Region
United States
Entrant
Pure Perfection GmbH
Category
Experiential & Immersive - Live Experiences
Country / Region
Germany
Entrant
Alnahda
Category
Experiential & Immersive - Diversity & Inclusion
Country / Region
Saudi Arabia