2025

8 lnns Plus Hotel Brand Visual ldentity Design

Entrant Company

Shanghai Sinostar Art Design Co, Ltd.

Category

Corporate Identity - Brand Identity

Client's Name

Dongguan Bafang Express Hotel Co., Ltd.

Country / Region

China

The logo is evolved from the number“8", which also resembles a window. The window signifies the opening and starting of a new space, and at the same time implies the meaning of tolerance and absorption, The logo is coloured in orange and dark brown, with orange representing energy and passion, symbolising 8 Inns Plus Hotels' brand values of genuine service and unique guest experiences. The colour sepia represents confidence and wisdom, symbolising 8 Inns Plus Hotels' brand values of going beyond quality and innovation.