MUSE Silver

2025

Memento-Art Companion Program

Entrant Company

WU,YI-EN、CHIEN,WAN-YU、SHIH,SHIANG-CHI

Category

Student Submission - Student Logo Design

Client's Name

NKUST Department of Cultural and Creative Industries

Country / Region

Taiwan

The Memento Art Companion Program is an intergenerational initiative that welcomes participants from all backgrounds, regardless of age or identity, to join and learn together. It is an event where participants can share their life stories and be guided to express their individual experiences through interactive art, combined with AI-generated software to create unique, personal works of art.

The word "Memento" comes from Latin, meaning "to remember" or "memory." In English, it refers to a souvenir or keepsake, and it is often used to describe objects or symbols that help people remember something. In cultural and cinematic works, it can also suggest a reflection on memory, echoing the concept of awakening memories that this project aims to inspire.

The Art Companion Program represents our activity's mission, which is to accompany people through art interaction. Regardless of who they are, participants can use this program to awaken memories, evoke emotions, and relieve stress.

We hope that by introducing the Art Companion Program, students can be guided to express their emotions and thoughts through interaction, providing them with a proper outlet for emotional expression. Through interactive art, the program helps students release negative emotions, easing their anxiety and helplessness about the future and present.

For this purpose, we have also designed a set of specialized card tools, which include: cards, a baseboard, and a questionnaire. We designed six different types of cards, all based on a square foundation, and each category has a unique card design created with different colors.

The cards are divided into five categories: Self and Interests, Places, Everyday Items, Stress, and Emotions. The corresponding colors are transparent, yellow, green, blue, gray, and red. The standard font design uses geometric block transformations, incorporating the card's shape and the colors representing different categories. The strokes of the font are varied in size and thickness, creating a lively, playful, and interesting feel.

Credits

Design Director
CHEN YU MIN
More Silver Winners
Student Submission
2025
2025 MUSE Creative Awards Winner - Gender Fluids
Always

Entrant Company

Miami Ad School New York

Category

Student Submission - Student Product Design

Country / Region

United States

Website
2025
2025 MUSE Creative Awards Winner - TSI Global Website
TSI Global

Entrant Company

Seafoam Marketing

Category

Website - Website Redesign

Country / Region

United States

Mobile App
2025
2025 MUSE Creative Awards Winner - Energy Plus
GS Caltex

Entrant Company

GS Caltex, Favorite Medium, and GS ITM

Category

Mobile App - Lifestyle

Country / Region

South Korea

Marketing & Promotional
2025
2025 MUSE Creative Awards Winner - 1600 Seventh Brochure

Entrant Company

JLL

Category

Marketing & Promotional - Brochure

Country / Region

United States