2025
Entrant Company
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Client's Name
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The Memento Art Companion Program is an intergenerational initiative that welcomes participants from all backgrounds, regardless of age or identity, to join and learn together. It is an event where participants can share their life stories and be guided to express their individual experiences through interactive art, combined with AI-generated software to create unique, personal works of art.
The word "Memento" comes from Latin, meaning "to remember" or "memory." In English, it refers to a souvenir or keepsake, and it is often used to describe objects or symbols that help people remember something. In cultural and cinematic works, it can also suggest a reflection on memory, echoing the concept of awakening memories that this project aims to inspire.
The Art Companion Program represents our activity's mission, which is to accompany people through art interaction. Regardless of who they are, participants can use this program to awaken memories, evoke emotions, and relieve stress.
We hope that by introducing the Art Companion Program, students can be guided to express their emotions and thoughts through interaction, providing them with a proper outlet for emotional expression. Through interactive art, the program helps students release negative emotions, easing their anxiety and helplessness about the future and present.
For this purpose, we have also designed a set of specialized card tools, which include: cards, a baseboard, and a questionnaire. We designed six different types of cards, all based on a square foundation, and each category has a unique card design created with different colors.
The cards are divided into five categories: Self and Interests, Places, Everyday Items, Stress, and Emotions. The corresponding colors are transparent, yellow, green, blue, gray, and red. The standard font design uses geometric block transformations, incorporating the card's shape and the colors representing different categories. The strokes of the font are varied in size and thickness, creating a lively, playful, and interesting feel.
Credits
Entrant Company
Freelance
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
McKinsey and Company
Category
Branded Content - Landing Page Content
Country / Region
United States
Entrant Company
Seafoam Marketing
Category
Website - Website Redesign
Country / Region
United States
Entrant Company
Binyan Studios
Category
Video - Real Estate
Country / Region
Australia