Gender Fluids

Gender Fluids is the first gender-neutral disposable product line created to alleviate gender dysphoria pre-pregnancy and postpartum.
Menstruation, pregnancy, and childbirth are often viewed exclusively as experiences of cisgender women, sidelining others who have uteruses. For those who do not identify as female, these experiences can trigger significant gender dysphoria.
Always, a leading brand known for menstrual hygiene products such as pads, pantyliners, and disposable underwear, has long been committed to supporting women's health. Through campaigns like "Like a Girl," Always has redefined femininity and encouraged dialogue on gender equality, empowering women and girls to embrace life without interruption.
But what about others who menstruate?
Gender Fluids addresses this gap with four inclusive products: disposable boxers and pads for menstruation, and postpartum disposable boxers and pads.
Launched alongside a comprehensive multi-channel campaign, these products are designed to be inclusive, giving voice and visibility to all who menstruate and supporting their experiences.