2025
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The Hong Kong Tourism Board presented the Hong Kong New Year Countdown Live Show 2025, transforming Victoria Harbour into a dazzling display of the city’s vibrant spirit. This event reinforced Hong Kong’s reputation as the "Event Capital of Asia," employing an innovative "3-M Strategy"of Multiculturalism, Multimedia & Effects, and Multi-Perspectives to captivate audiences and elevate the celebration.
The centerpiece was a 12-minute fireworks spectacle, the largest in Hong Kong’s history, spanning 1,300 meters. A massive countdown clock at the Hong Kong Convention and Exhibition Centre, combined with lively pre-show festivities broadcast in real time, drew over 400,000 spectators to bid farewell to the past year and welcome the new one with joy and excitement.
The fireworks design incorporated the Chinese five elements (WuXing), adding cultural depth to the experience. Energetic performances by popular bands MIRROR and COLLAR, alongside Canadian duo Crash Adams, infused the event with a vibrant, multicultural atmosphere. Four sets of "Shooting Stars" fireworks launched iconic buildings further heightened the celebratory mood.
The event masterfully blended innovation and tradition, featuring fireworks choreographed to festive music under the theme “The Symphony of Happiness”. The performance showcasing brilliant effects symbolising blessings for the new year. Highlights like "The Propitious Clouds" (rainbow-colored smoke) and "Blooming Blossoms" (multi-layered designs) left the audience spellbound.
With eight vantage points along Victoria Harbour, each equipped with sound systems, the live show offered an immersive experience for all spectators. The event achieved remarkable reach, engaging 39 million TV viewers, 79 million social media interactions, and coverage from over 250 local media outlets.
The celebration had a significant impact on tourism, with 97% of visitors recognising Hong Kong as the "Event Capital of Asia" and 92% citing the event as a primary reason for their visit. Satisfaction ratings were exceptional, with 99% praising the overall ambience, 95% applauding the fireworks scale, and 94% rating the event’s overall attractiveness.
As a live show, the 2025 Hong Kong New Year Countdown Celebration exemplified the city’s dynamic spirit and commitment to delivering world-class celebrations, reinforcing Hong Kong’s status as a global event destination.
Entrant Company
Gravity Global
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
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Category
Social Media - Video
Country / Region
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Entrant Company
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Category
Video - TV Ad
Country / Region
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Entrant Company
Daw Production house
Category
Video - Sports
Country / Region
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