Fubon Bank Branding Campaign

As we celebrate the 20th anniversary of Fubon Bank (Hong Kong) in 2024, we are thrilled to present a campaign that embodies our ongoing commitment to our customers and the Hong Kong community. Our theme, "Growing Together with Customers, Achieving Infinite Possibilities with Positive Energy", aligns seamlessly with the ethos of our parent company, Fubon Financial Holdings, encapsulated in the slogan “Be Positive, All Possible.” This campaign will prominently showcase the Bank’s signature products and services.

At the heart of the campaign is a vibrant and engaging video that captures attention through innovative visual storytelling. This dynamic piece infuses colorful shades into real-life scenes, transforming the urban landscape into a lively expression of positivity and energy. Central to this video is our main character, depicted as a larger-than-life character walking through the city, symbolizing Fubon Bank's impactful presence and its role as a supportive partner in the journeys of our customers.

The core message of the video, “Be Positive, All Possible,” resonates powerfully, encouraging viewers to adopt a positive mindset and embrace the limitless possibilities that arise from optimism. This narrative aligns perfectly with Fubon Bank’s commitment to fostering growth and resilience among its customers.

Our marketing objectives are designed to elevate brand awareness and enhance Fubon Bank's image within the community. We aim to capture public attention and generate interest while fostering loyalty among existing customers and attracting new clientele. Our primary audience includes the mass public, with a secondary focus on youth aged 18 to 35.

Creative deliverables will encompass a variety of platforms, including TVCs for outdoor displays, YouTube, and social media channels. We will maintain a modern tone, emphasizing forward-thinking and innovation alongside a commitment to Environmental, Social, and Governance (ESG) principles.

By combining colorful visuals and an empowering message, we strive to create an emotional connection with our audience, ultimately enhancing Fubon Bank’s brand image and driving engagement and loyalty.