Cisco Booth at NRF Retail’s Big Show 2025

At NRF: Retail's Big Show, standing out takes more than just a great booth design – it requires an experience that captivates, educates and inspires. The Cisco at NRF 2025 team achieved exactly that, delivering an immersive and highly relevant presence that drove engagement with key customers.
Retail’s Big Show is the world’s largest annual retail event, hosting 40,000 attendees in New York City. This year, Cisco created a true retail store experience by bringing the company’s own retail space, the Cisco Store, to life in the booth.
The Cisco Store is a cutting-edge retail environment that integrates Cisco and partner technologies across two physical locations, global online stores and travel stores. These stores serve as living laboratories, showcasing the latest in networking, security, collaboration, observability, and IoT solutions that enhance the retail experience. Across all formats, Cisco's technology ensures a secure and connected shopping experience, exemplifying innovation in retail. The challenge? How to bring this to life in the Cisco booth at NRF.
Attendees entered the Cisco booth and started their Cisco Store tour by scanning a QR code to place a coffee order. This ordering experience utilized Cisco Webex CPaaS technology, allowing attendees to place and track order status. While baristas prepared their coffee, they continued the store tour to see in real time various technology solutions focused on safety and surveillance, video analytics, intelligent operations, smart and sustainable facilities and more. They ended the tour with a stop by the café where their coffee was ready. From there attendees could enjoy the ‘coffee and conversations’ area and learn more about Cisco solutions, visit the ‘back of house' area for deep dive demos, or stop by the booth theater for an informative session. Incorporating the Cisco Store branding in the booth created a consistent and cohesive design throughout the booth space, with pops of Cisco colors through the Cisco Store tag graphics.
Cisco’s entire booth strategy was built around the retail customer, creating a true retail environment that delivered an engaging experience and showcased relevant retail solutions in a tangible, interactive way.