MUSE Gold

2025

To Kalon Collective Sales Kit

Entrant Company

Vine Creative Studios at Partners and Napier

Category

Marketing & Promotional - Media Kit / Sales Kit / Folder

Client's Name

Constellation Brands

Country / Region

United States

To Kalon Collective is a curated selection of Napa Valley’s most iconic wines, all sourced from “The Best Vineyard in North America”—To Kalon Vineyard.

Our clients host exclusive wine tastings for luxury buyers and sommeliers, creating an opportunity to connect with the land behind the wines. To elevate these events, we designed an immersive event kit that captivates and delights.

At first glance, the kit is sleek and understated—a soft-touch matte black box with gold foil accents and a magnetic closure. Inside, the design comes to life with bold illustrated vines and gilded details, drawing recipients into the experience.

The box houses:
A beautifully designed brochure showcasing vineyard photography and rich storytelling about this exceptional terroir.
Tasting notes to guide the appreciation of each wine.
A wine allocation order form for easy purchasing.
A personal letter from the winemakers, enclosed in an elegant envelope with a special offer.

The final touch? A hidden key to the vineyard, inviting customers to “Unlock the World of To Kalon Vineyard” with a complimentary exclusive tasting in Napa Valley.

This kit transformed tastings into unforgettable experiences, strengthening connections and inspiring customers to explore the full To Kalon Collective portfolio.

Credits

Creative Supervisor
Meg Dollinger
Creative Director
Katy Collar
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