CAA Holiday Gift Guide

CAA’s annual Holiday Gift Guide showcases a curated collection of merchandise that is relevant to CAA Members during the holiday shopping season. For the 2024 season, we took a storytelling approach to align with the purchasing behaviours of holiday shoppers. Bringing gift ideas to life with a journey through a magical forest, animated with charming woodland animals.

The campaign resonated with holiday shoppers looking for unique, travel-friendly, and adventure-ready gifts, driving increased engagement and sales during the crucial shopping season. Exceeding sales forecasts within weeks of publication. By transforming a traditional guide into an immersive and visually delightful experience, Holiday Gift Guide reinforced CAA’s role in making the journey of gift-giving magical.