2025

Little Paüz Café

Entrant

Freelance

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

United States

Little Paüz is a café brand created around the idea of “Pause,” a brief, restorative break within today’s fast-paced coffee culture. The brand identity draws on a refined monochrome base accented with pastel blue, expressing both calm simplicity and quiet sophistication. The umlaut over the “ü” invites a slower reading of the name, reinforcing the concept of lingering in the moment.