MUSE Platinum

2025

Infinito: Al Data Sculpture

Entrant Company

Refik Anadol Studio

Category

Experiential & Immersive - Immersive Brand Experience

Client's Name

Bvlgari

Country / Region

United States

A mesmerizing and intellectually evocative fusion of art and machine learning technologies, Infinito: Al Data Sculpture is a three-dimensional Al Data Sculpture that celebrates the relationship between nature's inherent beauty and the unbounded capabilities of artificial intelligence. The artwork is conceptualized from the vast data of Refik Anadol Studio's Large Language Model fine-tuned specifically on snakes, combined with Bulgari's jewelry archive design. The piece presents a transformation of these data through cutting-edge machine learning algorithms that mold it into the sculpture's final form. This process beautifully mirrors how Bulgari transmutes the most precious raw materials into their iconic creations with utmost precision and artistic intuition. Placed in the center of a 360-degree mirror immersive room, Infinito: Al Data Sculpture becomes even more dynamic with video projections cast onto its surface. The sculpture offers a visually immersive experience where the reflections amplify the flowing movements and forms of the serpent. These projections, together with the sculpture's placement, create a spectacular interaction between light, form, and space, pulling viewers into an immersive journey of transformation and beauty. Infinito: Al Data Sculpture pays homage not only to the inherent beauty of serpents but also to their symbolic resonance with Bulgari's legacy. The serpent, with its illustrious role in the Maison's history, encapsulates notions of metamorphosis, reinvention, and timelessness. Through this sculpture, we witness a rebirth — an infinite journey where raw and virtual data take on tangible presence, evoking Bulgari's timeless elegance.

More Platinum Winners
Video
2025
MUSE Advertising Awards - The OnePlus Trinity Engine Animated Short Film Series

Entrant Company

Flatwhite Motion

Category

Video - Animation

Country / Region

China

Event
2025
MUSE Advertising Awards - DWS Investment Conference - The Sound of Finance

Entrant Company

insglück Gesellschaft für Markeninszenierung mbH

Category

Event - New Category

Country / Region

Germany

Event
2025
MUSE Advertising Awards - Everything Always: A 360° Live Experience by STURDY.

Entrant Company

STURDY.

Category

Event - Concert

Country / Region

United States

Video
2025
MUSE Advertising Awards - Your Blizzard Song Campaign
Texas Dairy Queen®

Entrant Company

The LOOMIS Agency

Category

Video - TV Ad Campaign

Country / Region

United States