Oshkosh CES

Oshkosh Corporation sought to create an interactive exhibit reinforcing its status as a global industrial technology leader at CES 2025 whose products are developed for The Everyday Heroes that use them. The objectives included showcasing Oshkosh’s innovations, fostering business connections, and increasing positive media and analyst coverage.

Inspired by Oshkosh’s four innovation pillars—Electrification, Autonomy/Active Safety, Intelligent/Connected Products, and Sustainability—the exhibit blended physical demonstrations, interactive elements, and immersive storytelling.

The exhibit, structured for small group-hosted tours for media and analysts, remained open to the broader CES audience. Attendees explored zones showcasing Oshkosh’s innovations across different sectors.

The Airport of the Future, a 3D-printed airport terminal model displayed replicas of autonomous baggage carts, jet docking systems, and charging devices. The LED billboard and touchscreen kiosk provided insights into airport logistics and safety. The Jet Dock of the Future Experience was a gamified challenge demonstrating AI-driven efficiency in jet bridge docking, enhanced by haptic feedback and surround sound.
The Neighborhood of the Future featured an Autonomous Refuse Robot and Electric Refuse Arm for waste management. The Trash Contamination Detection Software utilized AI for sorting. The space also featured CAMS (Collision Avoidance Mitigation Systems) utilizing Lidar for first responder safety.
Worksite of the Future highlighted the Autonomous Mobile Robot (AMR), which autonomously charges construction equipment. This area also featured a live demo illustrated AMR’s role in jobsite efficiency.
Racing Drives Innovation showcased how motorsports technology, like collision avoidance, influences Oshkosh’s vehicles. Attendees engaged with an Oshkosh-sponsored LeMans vehicle for photo opportunities.
Innovation By Intent highlighted partner system integration, featuring the new USPS vehicle and hydrogen fuel cell. A futuristic delivery vehicle model beneath a circular LED sign emphasized sustainable transportation.
For additional engagement opportunities, Oshkosh hosted daily Tech Talks featuring industry leaders like Delta Airlines, Republic Services, USPS, and United Rentals. Designated seating, meeting rooms, and presentation areas encouraged networking.

Oshkosh’s CES exhibit successfully showcased its technological advancements through interactive experiences, demonstrations, and discussions. Engaging key audiences, it reinforced Oshkosh’s leadership, strengthened media and analyst relationships, and inspired future talent and partnerships.