MUSE Platinum

2025

Owner's Manual

Entrant Company

Jeep Brand

Category

Video - Branding

Client's Name

Minted Content

Country / Region

United States

Jeep "Owners Manual" is a heartfelt tribute to adventure, freedom, and the brand's loyal community.
The ad creatively plays on the idea of an owner's manual —not as a technical booklet, but as a guide to life's most exhilarating journeys. Jeep takes a reflective approach, exploring the idea that while vehicles come with manuals to guide their journey, people must write their own owners manual to navigate life's endless possibilities. Showcasing landscapes and diverse Jeep models in action, the commercial emphasizes the versatility of the brand while reinforcing its core values: exploration, resilience, and independence. By tapping into authenticity, the "Owners Manual" commercial strengthens Jeep's emotional bond with its audience. It appeals not only to longtime Jeep enthusiasts but also to those aspiring to a more adventurous way of life.

"Owner's Manual" also includes an original score, "Go Anywhere," written and performed by Sony Music Publishing artist Nathaniel Murphy specifically for the Jeep brand piece.

Credits

Director
James Mangold
Executive Producer
Lance O'Connor
Executive Producer
Edina Sallay
Line Producer
Megan Gutman
1st AD
Brian Stevens
Director of Photography
Dariusz Wolski
Production Designer
Jordan Ferrer
Key Wardrobe
Alex Woehrle
Key Make-Up
Alexa Coleman
Key Hair
Linda Flowers
2nd Unit Director
Dan Gifford
Music
Nathaniel Murhey
Sound Design and Mix
Jeff Malen
Editor
Grant Gustafson
Senior Colorist
Stephen Nakamura
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