2025

JBL Sound Bodega

Entrant

Huemen Design

Category

Event - Pop-Up

Client's Name

JBL

Country / Region

United States

JBL hosted a pop-up event as part of SXSW. The JBL Sound Bodega was an immersive, Austin-inspired corner store experience featuring live music, artist interviews, giveaways, and unique activations. Guests played games to win products, grabbed custom festival essentials, and enjoyed daily performances. These are some of the poster signage used at the event, along with magazine covers used to pass out a small magazine for attendees, focusing on the launch of our latest speakers, the Charge 6 and Flip 7.