2025
Entrant Company
Category
Client's Name
Country / Region
The “Elephant in the Room” campaign was designed to engage business customers and drive energy efficiency upgrades within their facilities. The bold and humorous creative broke through the traditional, staid advertising of energy efficiency programs, using a memorable visual metaphor to highlight overlooked opportunities. Leveraging targeted owned and paid media, including a 30-second connected TV (CTV) spot, PECO achieved exceptional results. This initiative not only captured the attention of busy decision-makers but also reinforced PECO’s leadership in delivering impactful energy solutions, advancing its ambitious energy savings goals and industry innovation.
Credits
Entrant Company
Carnegie Learning
Category
Branded Content - How-To Guide
Country / Region
United States
Entrant Company
AVANGA Filmproduktion GmbH
Category
Video - Corporate
Country / Region
Germany
Entrant Company
Gravity Global
Category
Marketing & Promotional - Illustration
Country / Region
United Kingdom
Entrant Company
Gravity Global
Category
Audio - Business to Business (Campaign)
Country / Region
United Kingdom