MUSE Gold

2025

Addressing the Elephant in the Room

Entrant Company

KSV

Category

Outstanding Agency Awards - Best Business Campaign

Client's Name

PECO

Country / Region

United States

The “Elephant in the Room” campaign was designed to engage business customers and drive energy efficiency upgrades within their facilities. The bold and humorous creative broke through the traditional, staid advertising of energy efficiency programs, using a memorable visual metaphor to highlight overlooked opportunities. Leveraging targeted owned and paid media, including a 30-second connected TV (CTV) spot, PECO achieved exceptional results. This initiative not only captured the attention of busy decision-makers but also reinforced PECO’s leadership in delivering impactful energy solutions, advancing its ambitious energy savings goals and industry innovation.

Credits

Account Director
Nancy Rosenthal
Associate Creative Director, Art
Jackie Demers
Associate Creative Director, Copy
Tommy McConnell
Associate Creative Director, Copy
Tomás Salazar
Associate Creative Director, Art
Jess Foster
Director of Design
Elliot Schneider
Account Coordinator
Lily Tammik
Media Planner
RJ Tuban
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