2025
Addressing the Elephant in the Room
Entrant Company
KSV
Category
Outstanding Agency Awards - Best Business Campaign
Client's Name
PECO
Country / Region
United States
The “Elephant in the Room” campaign was designed to engage business customers and drive energy efficiency upgrades within their facilities. The bold and humorous creative broke through the traditional, staid advertising of energy efficiency programs, using a memorable visual metaphor to highlight overlooked opportunities. Leveraging targeted owned and paid media, including a 30-second connected TV (CTV) spot, PECO achieved exceptional results. This initiative not only captured the attention of busy decision-makers but also reinforced PECO’s leadership in delivering impactful energy solutions, advancing its ambitious energy savings goals and industry innovation.
Credits
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
Germany
Entrant Company
Shanghai Sinostar Art Design Co, Ltd.
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Applause
Category
Audio - Podcast
Country / Region
United States
Entrant Company
Program 11
Category
Video - Workplace Culture
Country / Region
United States