2025
Addressing the Elephant in the Room
Entrant Company
KSV
Category
Outstanding Agency Awards - Best Business Campaign
Client's Name
PECO
Country / Region
United States
The “Elephant in the Room” campaign was designed to engage business customers and drive energy efficiency upgrades within their facilities. The bold and humorous creative broke through the traditional, staid advertising of energy efficiency programs, using a memorable visual metaphor to highlight overlooked opportunities. Leveraging targeted owned and paid media, including a 30-second connected TV (CTV) spot, PECO achieved exceptional results. This initiative not only captured the attention of busy decision-makers but also reinforced PECO’s leadership in delivering impactful energy solutions, advancing its ambitious energy savings goals and industry innovation.
Credits
Entrant Company
Mengyao Guo
Category
Marketing & Promotional - Illustration
Country / Region
China
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Event - Conference / Convention
Country / Region
Germany
Entrant Company
Shanghai Jingdao Art & Design Co., Ltd
Category
Video - Self-Promotion
Country / Region
China
Entrant Company
VIP Tires & Service
Category
Video - Budget below $3000
Country / Region
United States