2025
Addressing the Elephant in the Room
Entrant Company
KSV
Category
Outstanding Agency Awards - Best Business Campaign
Client's Name
PECO
Country / Region
United States
The “Elephant in the Room” campaign was designed to engage business customers and drive energy efficiency upgrades within their facilities. The bold and humorous creative broke through the traditional, staid advertising of energy efficiency programs, using a memorable visual metaphor to highlight overlooked opportunities. Leveraging targeted owned and paid media, including a 30-second connected TV (CTV) spot, PECO achieved exceptional results. This initiative not only captured the attention of busy decision-makers but also reinforced PECO’s leadership in delivering impactful energy solutions, advancing its ambitious energy savings goals and industry innovation.
Credits
Entrant Company
Creative X Entertainment
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
AARP Brand Creative Services
Category
Marketing & Promotional - Brochure
Country / Region
United States
Entrant Company
Copper Giants
Category
Video - TV Ad
Country / Region
United States
Entrant Company
InVision Communications
Category
Event - Conference / Convention
Country / Region
United States